SOME DAYS AGO I POSTED THIS PHOTO ATTACHED TO A PHOTO OF A PACKAGE OF MARLBORO CIGARETTES. IT SEEMS TO ME THAT MY PURPOSE WAS COMPLETELY MISUNDERSTOOD.

I QUOTED THE ADVERTIZING ON THE MARLBORO PACKAGE; “GOLD PACK”, 2O “CLASS A” FILTER CIGARETTES, AND “SMOOTH ORIGINAL FLAVOR”. YOU MIGHT ALSO NOTE THAT THE PACKAGE WAS ESSENTIALLY “ALL WHITE”, AS ARE THE CIGARETTES.

MY PURPOSE WAS TO POINT OUT THE “SEDUCTIVE ADVERTIZING” USED TO ENTICE YOU TO SMOKE A MARLBORO CIGARETTE, LOTS OF MARLBORO CIGARETTES. AND REGARDLESS OF THE SURGEON GENERAL’S WARNING, THE OVERALL “WHITENESS” OF THE CIGARETTES AND THEIR PACKAGING IS DESIGNED TO CREATE “A SINCE OF HARMLESSNESS” WITH THE CIGARETTE.